Monday, September 10, 2007

Article Marketing and Article Writing - How To Successfully Write and Market Your First Article

Article writing is an excellent way to get your message out, especially if it appeals to your readers because they expect and enjoy quality articles. Meet their needs and they will come back for more.

Writing your first internet article can be very challenging for some and not as challenging for others. Whether you feel challenged or not, you can become a skilled article writer by learning and practicing the following tips.

Mind Map to Overcome Writer's Block - Visualize the three parts of a bicycle wheel - the hub (center), spokes, and rim. Spokes extend from the tiny hub at the center of the wheel and are attached to the rim. When mind-mapping, your subject is the hub, arrows are the spokes, and the points you make about your subject are the rim.

Use only circles and arrows when mind-mapping. First, put your subject in the hub. Draw an arrow (spoke) from the hub to the rim. Then draw a circle on the rim and put the first point you will make about your subject inside that circle. Repeat the process for all the points you intend to make. When finished, you should have a circle in the center of circles that are connected by arrows. This is the outline for your article.

Use Key Words - Use words in your title that attract readers and search engines.These words are known as keywords. Do a Google search to find keyword tracker sites. Follow the instructions on the site. Remember this will selecting which keywords to use - the greater the number after the word, the greater the interest.

Know Your Niche - What's your passion? What are you interested in? Appeal to readers with the same passion or interests. Who would know their needs better than you? But there's always a possibility that your readers may have a different interest. Build a relationship with them through your articles to see what their present needs are. Then write a message addressing their needs.

Write Conversationally - Let your heart speak to the heart of your reader. Your head is your knowledge center, it wants to be formal. But your heart is informal, it just makes your points. Easy reading helps your readers know, like and trust you.

Use Quotes, Illustrations, or Case Studies - Give examples your readers can relate to and understand. Stories are an excellent way to make points.

Create an Attention Grabbing Title - The importance of titles cannot be over stressed. Your title must capture the interest of your reader or your article will not be read.

Presentation of Your Message - Your article can be the best on the market, but if it is lumped together, readers won't read it. Just as chefs make dishes attractive, make your articles attractive. Learn to use short paragraphs, subheads, numbers, and bullets to add variety to your articles.

Rewriting - Blending Your Head and Heart - After pouring out your heart on paper (also known as a heart dump), take a break. No editing is required. Later, come back and edit your article before submitting it to an article directory.

Article writing is only challenging when you don't know the techniques. Now that you know, you're ready to write your first article.

Final tip - use an article writing template.

If you would like to get two free article writing templates, go to http://www.tipsforwritersandspeakers.com

When you're ready for another challenge, consider an article writing and marketing e-course. Go to http://www.icoach-articlewritingandmarketingsecrets.com for an example of a good e-course.

Please feel free to leave comments about this article at http://www.lessieharvey.com/blog

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